Collaborating with Gather has been a game-changer for our sports marketing initiatives. Their approach to consumer-led insights and a deep understanding of the golf industry have unravelled new potential commercial opportunities, whilst keeping fan engagement and brand growth at its core. Gather’s commitment to evolving the sport through an anti-cliché strategy and a data driven approach makes them an invaluable partner. We’ve seen firsthand how their expertise drives the sport forward, creating a more vibrant and inclusive golf ecosystem. In short, Gather doesn’t just keep up with the industry’s pace – they are now the people setting it.
Does influencer marketing drive results?
Case Study
Rocket Yard Sports commissioned Gather to investigate today’s influencer marketing boom.
Opportunity
“The goal? To help RYS and our clients make smarter, evidence-backed decisions when using influencers to drive leads and win new business.”
Pain Points
“Too often, brands pour money into influencers without knowing if the hype translates to real leads or sales. Flimsy stats, wrong partnerships, and endless admin make it hard to see what’s actually working. We wanted solid data to cut through the guesswork and apply insights that deliver real-world results.”
Solution
Gather provided Rocket Yard Sports with research to help:
- Understand the expected ROI of paid advertising and social media influencers with US-based golfers, golf fans, and sports fans.
- Evaluate product reviews and their growing influence on consumer behavior.
Impact
“It helped the RYS team identify a stronger direct-response-style marketing approach that has led to more effective partnerships between influencers and brands, with better commercial returns for both parties.”
Daryl Evans | CEO & Founder
Rocket Yard Sports
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