Gather has been a valuable tool in strengthening our marketing research. They helped us better understand our customers’ needs and challenges, and it’s giving us the insights we need to continue making thoughtful, strategic decisions.
Helping Toro with international product development
Case Study
Gather helped a global powerhouse understand their international customers’ product needs.
Opportunity
Understanding the challenges international greenskeepers face with daily and long-term maintenance of rough and fairway playing areas.
Pain Points
“The capability to remove our brand and bias from the discussion, and get detailed third-party information to gain a new perspective of our customers.”
Solution
A detailed report with key findings and in-depth supporting data from extensive customer interviews in multiple countries.
Impact
“Valued feedback that was communicated to our Product and Marketing teams and integrated into our long-term product development.”
Andrew Ihrke | Sr. Marketing Manager, International Division
Toro
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