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Fresh thinking, data-backed recommendations, and future-focused perspectives.

The Gather team brings together PhD researchers and golf industry experts. This unique blend of expertise ensures our research is not only rigorous and data-driven but also grounded in real-world operational, workforce, and governance insights.

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Read: 15 minHow Golf Grows Next, by GatherTopic:Generational TrendsStorytellingNon Traditional GolferDiversity & InclusionGolf Instruction Parasocial RelationshipsIncreasing ParticipationIndustry MindsetWorkforceWomen GolfersTechnologyClub FittingSustainabilityBelongingGolf OperationsConsumer BehaviourEquipmentFuture of GolfMarketingContent Creation

Across 21 Gather White Papers and 13 Gather Reports, six opportunities consistently explain where growth will be created—or lost—in the next cycle. This report is your evidence-backed roadmap for 2026.

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ReportHow Golf Grows Next, by GatherAcross 21 Gather White Papers and 13 Gather Reports, six opportunities consistently explain where growth will be created—or lost—in the next cycle. This report is your evidence-backed roadmap for 2026.Read: 15 minView

White PaperAre Middle Aged Players Valued? With Grey Dog GolfGrey Dog Golf is a community of self-identifying middle-aged American golfers. Gather partnered with Grey Dog Golf to understand that cohort’s perceptions of golf-industry marketing.Read: 15 minView

ReportOnline Reputation ManagementIf you are in the business of selling things: clothing, golf balls, instruction, anything, there is a trend that you should not ignore.Read: 12 minView

White PaperWho Owns US Golf Courses? With Downgrain LabsWhere do US golfers tee it up? Private club members may be wealthier and spend more on golf compared to other players, but the broader golf market dwarfs them.Read: 10 minView

ReportWhy The Golf Industry Should Care About Parasocial Relationships: EquipmentWhich characteristics of parasocial relationships, if any, correlate with consumers’ likelihood of buying clubs that a content creator represents or endorses? Read: 20 minView

White PaperExploring New Product Market Potential With Aquila GolfHelping Aquila Golf to understand the potential for an online society day booking platform tailored to the needs of UK golfers. Read: 8 minView

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