European Golf Design: Identifying growth opportunities

EGD Case Study European Golf Design logo

Gather’s research helped activate European Golf Design’s brand across the global golf industry. The objectives were to increase revenue and ensure the brand’s longevity.

Opportunity

“We wanted to test some perceptions we had about our company, and how clients perceive us, using data and research, not just guesses.”

Pain Points

“The old adage ‘we know what we know, but we don’t know what we don’t know’ comes to mind – we knew what we were doing in the form of project work, but we didn’t know how we were coming across as a company and, in particular, the reality that the ‘company’ is actually the people behind it.”

Solution

“Gather provided a detailed analysis of our strengths (both actual and perceived) as well as our weaknesses as well as a pathway to resolve the weaknesses and add to the strengths. All of this was based on specific bespoke research.”

Impact

“The result of working with Gather is that we are now able to focus much more clearly on key drivers for the business, knowing that these are the result of intelligence and not guesswork.”

European Golf Design client photo

Because of their experience and contacts, Gather was able to help us arrive at some fundamental answers to questions we had been struggling with for some time, and those answers were based on research and intelligence, not guesses – that was worth many times over what it cost us.

Jeremy Slessor | Managing Director European Golf Design