Online Reputation Management

In today’s digital-first world, a brand’s reputation is forged in real-time across search engines, review sites, and social media. Online Reputation Management (ORM) has become a critical business activity; one often overlooked in golf.

Based on our research, we suggest brands move from reactive to proactive strategies when building consumer trust online. As ORM’s prominence grows, it’s essential that organizations monitor how their brand is perceived and discussed online.

This Gather report dips its toe into the world of ORM. We highlight the importance of online reputation management (ORM); what it is, why brands should engage in ORM, and how. 

We hope the report provides value to your team. And if the report triggers ideas about applying ORM to your business, we’d be happy to talk through strategies.

This report is exclusive to Gather Collective Members. You can access all exclusive reports by joining today. 

What’s covered in the report? 

• There is a trend that you should not ignore
• The trends we noticed in our data aren’t outliers
• Best practice
• What does ORM involve?
• What does ORM cost?
• Should your business engage in ORM?