Golf Fans Attitudes Towards LIV Golf

October 2022

What does this mean for the golf industry?

Gather took a temperature check of golf fans’ attitudes towards LIV Golf. Almost 50% of golf fans we surveyed thought that LIV Golf was good for the game. That’s the good news for LIV Golf’s public relations team.

Will this sentiment eventually translate to viewers? And will LIV Golf grow the game, as it claims? Based on our data, probably not among women.

Other things we learned about LIV Golf during this research: Specific demographics tend to be true LIV Golf fans. Who? Read on.

We would love to know what you think about Gather’s LIV Golf Report.

Note: This report is compiled from independent research undertaken by Gather.

This report is part of a series of reports Gather did on LIV Golf in 2022. See the others:

• LIV Golf Fan Report (Part 1/4): To Sponsor, Or Not To Sponsor?
• LIV Golf Fan Report (Part 2/4): RESPECT
• LIV Golf Fan Report (Part 3/4): It’s Not A Court Of Public Opinion, But…
• LIV Golf Fan Report (Part 4/4): There’s No Accounting For Taste
• The Gather Report: What Are Golf Fans Attitudes Towards LIV Golf?