What Do Golfers Want From Golf Instruction?

Golf instruction pulls new players into the game with learn-to-play programming, and it keeps them playing with a promise of better performance, and a personal connection to their coach. 

Instruction not only fulfils the needs of golfers, but it also generates revenue for golf facilities that host instruction programming, swing aids, instruction apps, paid content, and tourism (to name a few). 

In many ways, golf instruction is the glue that holds golf’s ecosystem together.

This report’s findings will inform different industry stakeholders;

• golf instruction businesses
• businesses that leverage golf instruction and instructors through marketing
• golf instruction technology businesses
• golf course operators
• golf course developers 

By understanding what golfers want from instruction, businesses can retain congruence between what the market supplies, and what the market wants.

Price: £600*

*Gather Collective Members receive every Gather Report for free as part of annual membership (6-10 reports annually). Speak to us about membership.

Synopsis

In this report, we quantitatively apply a human-centered approach to the golf instruction business. 

We ask UK- and US-based golfers, ‘What do you want from golf instruction?’ 

The sample size for the US and UK market was 500 participants each. All golfers indicated they had played golf in the past 12 months.

We collaborated with Gather’s data partner YouGov Sport to produce this report. 

What’s covered in the report?

• How frequently do golfers take lessons?
• What do golfers want to take away from lessons?
• What golfers want: Type of golf lessons
• Technology. Is more technology better?
• How do golfers want to pay?
• What do golfers want from instructors?
• Do we meet golfers where they want to learn?
• What influences how golfers pick instructors?
• How much do UK and US golfers budget annually for instruction?
• What are the barriers to golfers taking lessons?
• What might encourage golfers to take lessons?
• Takeaways

Cover image credit: Trackman